Brand Identity & Motion

Illustrator, Indesign, Photoshop, XD, and After Effects

vMix is a live video production software that provides mixing, switching, and recording for creators to stream and broadcast live content to connect with the viewers. Covering a wide range of content for users, I aim to encourage younger generations and the streaming community to bring out their inner conductor and creativity into live broadcast video content.


vMix allows users to produce like a director and a conductor. The main form of the mark was inspired by the positioning and stroke of the orchestra baton.

Opening Animation

Closing Animation

Graphic Elements

Created a custom brand shapes as my own definition of conducting movements. Which led me to create patterns using the stroke of the logo mark in its own unique rhythms.

Identity Posters

Content Posters