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GSA: GAMESTOP ARENA

Brand Identity & Motion

Programs:
Indesign, Photoshop, and After Effects

The new GameStop is being called GSARENA (powered by gamestop). GSA is a place where all local and global gamers and competitive esports players can gather and compete against each other to win prizes and reputation. The roundness and expressive letters of GSA gives viewers to be easily approachable and encourage local gamers to enter.








Logo


GSA is spelled out to help recognize the new GameStop Arena.


Lock Up


Clear Space



Typography

Color


Brand Steering Wheel & Keywords


Brand Driver


Promotional Posters





Digital Stand


Banners

Environment (Exterior)

Environment (Interior)




Website


App


Motion