GSA: GAMESTOP ARENA
Brand Identity & MotionPrograms:
Indesign, Photoshop, and After Effects
Indesign, Photoshop, and After Effects
The new GameStop is being called GSARENA (powered by gamestop). GSA is a place where all local and global gamers and competitive esports players can gather and compete against each other to win prizes and reputation. The roundness and expressive letters of GSA gives viewers to be easily approachable and encourage local gamers to enter.
![](https://freight.cargo.site/t/original/i/cd911b82a6f78248f2403152fc92c7216ee1c55b589ad1a9c60f0608f48f53ce/gsalogostage.jpg)
Logo
![]()
![](https://freight.cargo.site/t/original/i/0fd692056c8de317711cbe0c467213961560428397309e5ed5dc286b294fa2a5/logo-gsa.png)
GSA is spelled out to help recognize the new GameStop Arena.
![]()
![](https://freight.cargo.site/t/original/i/8ce799db4ff6202dc22487935ab59ce10250cbe600912f35e2f3211486123eb4/logo-gsa2.png)
Lock Up
![]()
![](https://freight.cargo.site/t/original/i/f171c81b1c151c33bebe5a0bf5ef196ea1ea5098ce8aa1f445736ffabd308999/logo-lock-clear.png)
Clear Space
![]()
![](https://freight.cargo.site/t/original/i/bbcf3eef1af2a970047becbd760934e76cc7ee05abb08baa40737725854bdee4/logo-lock-clear2.png)
Typography
![]()
![](https://freight.cargo.site/t/original/i/7dd921eb70e0e91e4da0cabf04326933420f2b552ed51550ea00a49499103b1e/gsa-typography.png)
Color
![](https://freight.cargo.site/t/original/i/883e3024331f65e72179bc18fd9a51fb060f54d54869c8fb22086c159260c6d5/gsa-color.png)
Brand Steering Wheel & Keywords
![]()
![](https://freight.cargo.site/t/original/i/d4783789ec662cc8036d2e3da92f320c0c90295b844dbc1aedda9e031c2a8cf3/steering-wheel.png)
Brand Driver
![]()
![](https://freight.cargo.site/t/original/i/09127757cf7e236badfc085eb697532b70f7846fb10c874574f1972672a7e684/driver.png)
Promotional Posters
![](https://freight.cargo.site/t/original/i/7554ba0cee21b63ab608feed6c7db4938de2922146ffef86f15e6300b718e63d/Promo-Posters1-24x36.jpg)
![](https://freight.cargo.site/t/original/i/968cbaf1165c1a9efbf1100b44f9f3039debef75a7e34fdf2b46dfed51cc3a87/Promo-Posters2-24x36.jpg)
![](https://freight.cargo.site/t/original/i/317eca1e5fa0a6a210b05881c00f77763fc1ec26127aae63cdd084dd0dc55fc1/Promo-Posters3-24x36.jpg)
Digital Stand
![]()
![](https://freight.cargo.site/t/original/i/36c09b5c0eec939dcd1c72d0d6ec6f126be7e737e2cddaa6b66e81fe4dcc35b6/digitalstand.png)
Banners
![](https://freight.cargo.site/t/original/i/f1d7a177c57a643ca37f433e882a6754b374e17b68b33604e7b8cd9bfee63f9f/banners.png)
Environment (Exterior)
![]()
![](https://freight.cargo.site/t/original/i/e0c54ef6ecd65958f19b988a442f70bf7f66fd0ed9f0bdd3b8a52eef12427411/Environment-Exterior.jpg)
Environment (Interior)
![]()
![](https://freight.cargo.site/t/original/i/38d04d7b4bb384c2cb2aad591ccab5edab04cef777914366ae15a2f8b3ac44ca/ARENA-STAGE.png)
Website
![]()
![](https://freight.cargo.site/t/original/i/b8857679a0e651c7d8380b1024f582c6e7896b2043340f50ce8d7cbef34a754e/webapp.png)
App
![]()
![](https://freight.cargo.site/t/original/i/1a1f86e57a1550bfc881dc47c32e082a2fb332c08caed41b3250011ec36a1872/webapp2.png)
Motion
![](https://freight.cargo.site/t/original/i/98790dcd66d292a461a94317abc954130720832b5071e029d7beea14ec3b767c/GSA-REPEAT.gif)
![](https://freight.cargo.site/t/original/i/89154c5a192b85b3b0ba14bdcfa1c9c5d32d24b6d37f7b13b5058d874db23805/GSA-CUBE-MOTION-FINAL.gif)
![](https://freight.cargo.site/t/original/i/48a6ced8eff7d0e058ff3bfaf3735721101d23632066af3fbb9eec6d07697c96/GSA-LOGO-MOTION-FINAL.gif)